PIEMONTISSIMO READING
Nutella
Italy’s and Piemonte's Sweetest Gift to the World
Few foods are as universally loved as Nutella. This creamy, chocolate-hazelnut spread has become a staple in kitchens around the world, enjoyed on toast, pancakes, crepes, and straight from the jar. But did you know that Nutella has deep roots in Italy, specifically in the picturesque region of Piemonte? In this article, we explore the origins, ingredients, and cultural significance of Nutella, as well as how much Italians actually consume in a year.
Where is Nutella From?
Nutella’s story begins in the small town of Alba, in the Piemonte region of northern Italy. Alba is famous for its white truffles and fine wines, but it is also the birthplace of one of Italy’s most famous culinary exports. The origins of Nutella can be traced back to the 1940s when Pietro Ferrero, a pastry maker, created a sweet paste made from hazelnuts and cocoa to cope with the scarcity of chocolate during World War II.
Originally called “Pasta Gianduja,” this early version of Nutella was a solid block that could be sliced and spread on bread. It later evolved into a creamier version known as “Supercrema.” In 1964, Pietro’s son, Michele Ferrero, refined the recipe and rebranded it as Nutella, launching the first jar that would soon conquer the world. Today, Nutella is produced by the Ferrero company, which remains a global leader in confectionery, with headquarters still based in Alba.
What is Nutella Made From?
Nutella’s rich, creamy texture and signature taste come from a blend of key ingredients. The main components include:
- Hazelnuts – Sourced mainly from Italy and Turkey, hazelnuts give Nutella its characteristic nutty flavor.
- Cocoa – A small but essential ingredient that provides the chocolatey richness.
- Sugar – Nutella is known for its sweetness, which comes from a significant amount of sugar.
- Palm Oil – Used to create the spreadable consistency and extend shelf life.
- Milk Powder – Adds a creamy, smooth texture.
- Lecithin (Emulsifier) – Helps blend the ingredients together.
- Vanillin – A synthetic vanilla flavoring that enhances the overall taste.
While Nutella has been criticized for its sugar and palm oil content, Ferrero maintains that all ingredients are carefully selected to ensure quality and sustainability.
Visit Ferrero in Alba
If you’re a Nutella fan, a visit to Alba is a must. Though Ferrero’s production facilities are not open to the public, the company plays a significant role in the town’s culture and economy. Alba hosts various events throughout the year that celebrate the region’s culinary heritage, including hazelnuts—the heart of Nutella.
One of the best times to visit is during the Alba White Truffle Fair (Fiera del Tartufo Bianco d’Alba), which takes place in the autumn. While the fair is primarily focused on truffles, local hazelnut products, including artisanal Nutella-inspired spreads, can be found in abundance.
Additionally, the Ferrero Foundation, established by Michele Ferrero, organizes cultural events and exhibitions in Alba. The foundation reflects the company’s commitment to social responsibility and its deep connection to the local community.
For a true Nutella experience, explore Alba’s many bakeries and cafes, where you can find pastries and desserts featuring the famous spread. Don’t forget to visit local markets to sample Tonda Gentile delle Langhe, the premium hazelnut variety that gives Nutella its signature flavor.
How Much Nutella Does an Average Italian Consume in a Year?
Italians take their Nutella consumption seriously! On average, an Italian consumes about 3 kilograms of Nutella per year. That’s the equivalent of nearly eight jars per person annually! Given Italy’s population of around 60 million, this means Italians collectively consume an astounding 180 million kilograms of Nutella every year.
Globally, Nutella’s popularity is just as impressive. It is estimated that one jar of Nutella is sold every 2.5 seconds worldwide. The spread is available in over 160 countries, making it one of Italy’s most successful exports.
While Italians remain among the biggest fans of Nutella, the spread is also incredibly popular in France, Germany, and the United States. Nutella’s versatility makes it a beloved ingredient for breakfasts, desserts, and even innovative recipes like Nutella pizza and Nutella-stuffed croissants.
Conclusion
Nutella is more than just a delicious spread—it’s a symbol of Italian ingenuity and passion for quality food. Born in the heart of Piemonte, it has become a global phenomenon while still maintaining its deep roots in Alba. Whether you’re enjoying it in Italy or from your kitchen anywhere in the world, each spoonful of Nutella carries a little taste of Piemonte’s rich culinary heritage.
So next time you indulge in Nutella, remember its story: vone that began with a humble pastry maker in Alba and grew into one of the most beloved food products on the planet.
